From B2C to B2B: Carbonite’s SMB channel strategy
Carbonite | Aug 29, 2012
I’m a sucker for great brands. Radio Shack, Schwinn and other well-known brands have always had a certain appeal to me. In the hyper fast era of online backup, Carbonite is one of those trusted brands (it started in 2005). Its greatest asset of being a “go to” for consumers, known for online simplicity and security, gives it a leg up as it reinvigorates its SMB channel strategy.