Where Did the Name “Carbonite” Come From?

by Lynnette Nolan | Apr 16, 2008

This is a picture of Han Solo encased in carbonite from Star Wars. If you haven’t seen the Star Wars movies, check out Return of the Jedi and The Empire Strikes Back. Carbonite (as in the photo) is featured in both of them.

So why the name Carbonite? First, Jeff Flowers and I are Star Wars fans. All our servers have Star Wars names, like Yoda, R2D2, Luke, etc. Secondly, carbonite is a hard material, harder than steel, and connotes the strength and safety of our data center. And finally, there’s the oblique reference to "carbon copy”, as in “Carbonite keeps a carbon copy of your data...", a phrase we use frequently in our radio advertising.

There are a couple of other reasons we went with this name. A very important one was that the URL was available, www.carbonite.com. Second, when you hear the word “carbonite,” you can probably spell it. If you’re going to be advertising on the radio, like we do, you want people to be able to spell the company’s name when they hear it. Otherwise nobody’s going to find your web site. That’s my number one rule for company names. And finally, when you’re spending millions of dollars building a brand name, you want something short, snappy, and memorable.

Anyway, that the science of picking a company name!


Dave
CEO, Carbonite