After five years of growing our business, Carbonite's management team seems to suddenly be on the awards track: First our CTO Jeff Flowers won "CTO of the Year" from the Massachusetts Tech Leadership Council. Then I won the Ernst and Young "Entrepreneur of the Year" award, and Andrew Keenan won "CFO of the Year." Now our brilliant marketing VP, Swami Kumaresan, was awarded one of the "40 under 40" executives in New England by the Boston Business Journal (BBJ). None of these awards would have been possible if it weren't for the fantastic talent we have in our 130+ strong team. On a related note, the company was also chosen one of Boston's Best Places to Work by the BBJ a few months ago.
Swami has a math degree from Yale. You probably think that Marketing is all about coming up with cool advertising slogans and punchy TV ads. That's part of it. But it's also all about numbers. Every ad slogan, every color choice, every signup page has to be tested and tested again. Tons of data have to be analyzed to figure out what appeals most to our customers and makes it easy for them to sign up and use our products. While it might seem counterintuitive to those of us who are not marketers, a math degree is probably the perfect background for this kind of job. Congratulations, Swami.