A Message from Carbonite CEO, David Friend Regarding Ads on Limbaugh

by Lynnette Nolan | Mar 02, 2012
UPDATE

A Statement from David Friend, CEO of Carbonite as of 6:45pm ET, March 3:

“No one with daughters the age of Sandra Fluke, and I have two, could possibly abide the insult and abuse heaped upon this courageous and well-intentioned young lady. Mr. Limbaugh, with his highly personal attacks on Miss Fluke, overstepped any reasonable bounds of decency. Even though Mr. Limbaugh has now issued an apology, we have nonetheless decided to withdraw our advertising from his show. We hope that our action, along with the other advertisers who have already withdrawn their ads, will ultimately contribute to a more civilized public discourse.”

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Original post:

Over the past two days we have received a tremendous amount of feedback on Rush Limbaugh’s recent comments.  I too am offended and very concerned about his comments.  Limbaugh’s remarks have us rethinking our future use of talk radio.  

We use more than 40 talk show hosts to help get the Carbonite message out to the public.  The nature of talk radio is that from time to time listeners are offended by a host and ask that we pull our advertising. This goes for conservatives like Limbaugh and progressives like Stephanie Miller and Ed Shultz. We even get customers who demand that we pull the plug on NPR.   As an advertiser, we do not have control over a show’s editorial content or what they say on air. Carbonite does not endorse the opinions of the shows or their hosts.

However, the outcry over Limbaugh is the worst we’ve ever seen. I have scheduled a face-to-face meeting next week with Limbaugh during which I will impress upon him that his comments were offensive to many of our customers and employees alike.  

Please know your voice has been heard and that we are taking this matter very seriously.

Sincerely,
David Friend