• Where Did the Name “Carbonite” Come From?

    by Lynnette Nolan | Apr 16, 2008

    This is a picture of Han Solo encased in carbonite from Star Wars. If you haven’t seen the Star Wars movies, check out Return of the Jedi and The Empire Strikes Back. Carbonite (as in the photo) is featured in both of them.

    So why the name Carbonite? First, Jeff Flowers and I are Star Wars fans. All our servers have Star Wars names, like Yoda, R2D2, Luke, etc. Secondly, carbonite is a hard material, harder than steel, and connotes the strength and safety of our data center. And finally, there’s the oblique reference to "carbon copy”, as in “Carbonite keeps a carbon copy of your data...", a phrase we use frequently in our radio advertising.

    There are a couple of other reasons we went with this name. A very important one was that the URL was available, www.carbonite.com. Second, when you hear the word “carbonite,” you can probably spell it. If you’re going to be advertising on the radio, like we do, you want people to be able to spell the company’s name when they hear it. Otherwise nobody’s going to find your web site. That’s my number one rule for company names. And finally, when you’re spending millions of dollars building a brand name, you want something short, snappy, and memorable.

    Anyway, that the science of picking a company name!


    Dave
    CEO, Carbonite

  • Carbonite in the News

    by Lynnette Nolan | Apr 07, 2008

    We're so excited that the Carbonite blog is up and running. There's been some great coverage on Carbonite recently and we wanted to share some links with you.

    USA Today: Carbonite gets personal about backing up PC files

    USA Today: Talking Tech Spotlight Video

    Bootcamp Technology Show on Bloomberg Radio: Listen to an interview with David Friend

    Spokesman Review: When hard drives fail: My experience shows you need to have a plan

    We'll keep you posted as more coverage comes in!

  • Welcome to the Carbonite Blog!

    by Lynnette Nolan | Apr 05, 2008

    I’m David Friend, Carbonite’s co-founder and CEO. I’ve been asked to launch our new blog with a few words about the company, how we got started and what we are trying to achieve. I’m looking forward to being an active participant on this blog and hope you will take the time to do the same.

    Jeff Flowers and I founded Carbonite in 2005. We got the idea because Jeff’s wife had her laptop stolen (it wasn’t backed up) and my daughter had a hard drive crash (she lost half a semester’s work). We couldn’t find a good solution for them, so we decided to build one ourselves.

    In general, our design philosophy is “simple is better.” We prefer products like the iPod over things with tons of features but are hard to use. The problem we’re trying to solve with Carbonite is a simple one: any day we could lose everything on our computers. And we think this problem demands a simple solution. That’s why we created the first unlimited pricing plan in the backup industry – you don’t have to make any choices, and you never outgrow it. That’s why we made our backup continuous – most people want to backup as they go and not have to worry about leaving their computer on all night for some old-fashioned batch job to run. And most people want to know that their data is really safe, so we use the strongest commercial encryption available and we store our customers’ data on redundant disk arrays that are 36 million times more reliable than the hard drive in your computer. Our idea of a great product advance is figuring out how to eliminate an unnecessary feature (which adds needless complexity) by making it automatic so you don’t have to think about it.

    Are we perfect? No. We have a long list of great ideas for ways to improve the service and we’re implementing them with each new release. Most of these ideas we get from our users (even more of an incentive for you to leave comments). Mostly we want things to be simpler, cleaner, more self-explanatory. Nobody we know really wants to “use” a backup system – they just want their data to be completely safe. So the easier the better.

    In future blog posts, I’ll tell you about some of our challenges. Meanwhile, I’d like to hear from you: do you have thoughts or questions about the product, our service (I know, sometimes you have to wait to talk to a customer support rep – we’re working on it), or the people who make up our company?


    Dave
    CEO, Carbonite