Politics and Backup

We recently got an angry email from one of our customers who demanded that we stop advertising on a particular radio program because she did not like the views expressed by the host.

Before we started advertising on radio, I thought about this issue long and hard. I have pretty strong political views myself and I don't agree with some of what I hear on the radio. But nobody is being forced to listen. So I have concluded that I should do what I can as a private individual to support the causes I believe in. But I should not burden my company, my employees, and my investors, with the yoke of my own political positions. In the end, we at Carbonite have an important mission — building the world's greatest backup service. And it's not really for us to parse radicals from reactionaries, believers from atheists, blacks from whites, or arrogant from humble. Once you start going down that path, you might as well shutter your business and retire.

Dave
CEO, Carbonite

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Comments

May 20. 2009 15:00

naveen k

I can't imagine someone smart enough to use Carbonite writing that email. I recall listening to your advertisement on both left and right radio and it always gives me a chuckle that Carbonite may be the only issue they agree on. I love these Carbonite ads where the hosts themselves do the spots.

naveen k

September 9. 2009 14:30

BCC


I used to use Carbonite. I currently use DropBox because it syncs files between computers, which Carbonite does not (or at least did not at the time of my switch).

I won't consider trying Carbonite again as long as it advertises on Beck's show. It's not about right vs. left; it's about sanity and facts vs. insane ravings (and an apparent inability to spell "oligarchy" correctly).

It's a free country; Carbonite is free to advertise on Beck's show, and I'm free to spend my money elsewhere- I have no desire to indirectly fund that show.

BCC

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