Data Backup Software & Remote Backup News – Carbonite Blog

  • More Hardware for Carbonite’s Management Team – Our VP Marketing gets “40 under 40” award!

    After five years of growing our business, Carbonite's management team seems to suddenly be on the awards track: First our CTO Jeff Flowers won "CTO of the Year" from the Massachusetts Tech Leadership Council. Then I won the Ernst and Young "Entrepreneur of the Year" award, and Andrew Keenan won "CFO of the Year." Now our brilliant marketing VP, Swami Kumaresan, was awarded one of the "40 under 40" executives in New England by the Boston Business Journal (BBJ). None of these awards would have been possible if it weren't for the fantastic talent we have in our 130+ strong team. On a related note, the company was also chosen one of Boston's Best Places to Work by the BBJ a few months ago.

    Swami has a math degree from Yale. You probably think that Marketing is all about coming up with cool advertising slogans and punchy TV ads. That's part of it. But it's also all about numbers. Every ad slogan, every color choice, every signup page has to be tested and tested again. Tons of data have to be analyzed to figure out what appeals most to our customers and makes it easy for them to sign up and use our products. While it might seem counterintuitive to those of us who are not marketers, a math degree is probably the perfect background for this kind of job. Congratulations, Swami.

    Dave
    CEO, Carbonite

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  • “Before you build the product, write the ad.”

    This sound bite, picked up by a reporter for Inc Magazine when she interviewed me last month as part of her story on Carbonite (we came in as the 9th fastest growing private company in the US, and #1 in technology) has been tweeted and retweeted by scores of people over the last few days. Since it seems to have struck a nerve, I thought it might be a good idea to add a little color to my comment.

    I'm sure you've heard the expression "A solution looking for a problem." Unfortunately, a lot of products get built before their inventors really stop to think about who's going to buy them, or even why anyone would buy them. My mantra to engineers — "Write the ad!" forces them to think about who we're going to sell our product to, what problem the product solves, and why someone would want to buy it. If you can't figure out how to convey this value proposition in a limited number of words, your odds of success are slim.

    I'm not saying that engineers should turn into advertising copywriters. But I am saying that if you can't explain what your product does and why I should care in a few words, how on earth are you ever going to sell it? One good thing about writing the ad first — when you run it by people, you'll know pretty quickly whether your product is worth building.

    Dave
    CEO, Carbonite

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  • Carbonite is one of the fastest growing companies in America – ranked no. 9 on Inc. 500 List!

    We were startled to learn this week that Carbonite is the 9th fastest growing company in the country! We are also the number 1 ranked company in the technology category, and the number 1 company in New England! Five years ago, when Jeff Flowers and I were starting the company, we had no idea that Carbonite would be this successful. A big ‘thank you’ to all our customers and the team here who have made this possible!

    You can see the full list here http://www.inc.com/inc5000/list and Carbonite’s profile here http://www.inc.com/inc5000/profile/carbonite.

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  • Carbonite Pro Customer appears in Forbes.com story

    I was pleased to read this week about one of our most passionate Carbonite Pro users, Richard Gordon of Carlstone Consulting. Richard recently spoke with Gene Marks of Forbes about the importance of small businesses backing up. You can read the full article here: http://www.forbes.com/2010/07/20/carbonite-mozy-internet-technology-backup.html. I couldn’t have put it any better than Richard did when he said about data loss at a small business, “this WILL happen.” Statistics have proven that a majority of small businesses will face data loss and for those where the data loss is major, they struggle to recover and often end up going out of business.

    Richard was so convincing that the writer interviewing him, Gene Marks, decided to give Carbonite a try. He found it to be simple to get up and running, which has always been a goal of ours since we started the company. After his trial, Gene decided to continue and become a paying subscriber. The large majority of those who trial Carbonite end up signing up for it full-time because it’s just that easy and they know their data is now protected.

    To all our small business customers, we’re eager to hear your story, too. You can e-mail us at testimonials (at) carbonite.com and please cc me directly at david.friend (at) carbonite.com. And if you are one of the small businesses not yet backing up online, join Richard and many others who have been extremely satisfied with Carbonite Pro keeping their files safe.


    Dave
    CEO, Carbonite

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  • The Twelve World Cup Winners

    Unless you have been ignoring your television and radio for the past month you will be aware that the World Cup has run its course in South Africa. For many, the tournament has been full of curve balls and back heels. France's shocking exit, the Brazilians not even reaching the final and ultimately the Spanish proving triumphant (and rightly so)? However, they weren't the only winners during the tournament, as all of you who entered our World Cup Twitter competition will know!

    We asked our followers to guess how many shots on target would be saved during selected matches. Why? Because we're all about 'saving' our customers from losing the 'digital lives' they have saved on their hard drives. We make certain Carbonite Online Backup 'saves' your data so in the event of a data loss, you get it back quickly and easily, whenever you need it.

    We had a fantastic number of entries so a big 'thank you' to all who participated! Congratulations to all 12 winners of the selected matches. They all won a full year subscription to Carbonite Online Backup. What's more, one of these lucky winners has been selected to win our grand prize of a 16GB iPad. We can now announce the lucky winner is @robchilver.

    Congratulations again thank you to everyone who took part. For those of you saddened by the end of World Cup, and our competition, do not fear. Be sure to keep checking the Carbonite website, follow us on Twitter or become a fan on Facebook for future competitions and a chance to win.

    -Alison

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  • Your Disc is About to Expire – Please Backup Again

    Those of you out there manually backing up using CDs and DVDs to protect all your previous files are in for some bad news. Having spent a lot of time and energy backing up, imagine how frustrated you would be to discover years down the line the data you 'protected' by backing up has been lost due to the deterioration of its disc.

     Research published last month by the French National Centre for Scientific Research has discovered data stored on physical discs has a limited life span, in some cases very limited. 

    After testing the longevity of portable media, results showed discs designed to last for centuries rarely lasted longer then five to ten years, and in some extreme cases merely a year! Additionally, the results revealed the life span of a disc can be artificially aged by heat, water and light, increasing its vulnerability. 

    This is potentially a big issue for both consumers and businesses. Jerome Duc-Mauge, an executive producer of documentary films, is not fully confident in manual backup. 

    "This is a big drama, this issue of how long these pictures will last. We don't know. The manufacturer says to us, 'Yeah, five years, 10 years, 15 years'."

    The question is which would you choose for your 'digital life' insurance? A time-consuming process with a short life span? Or online backup, which automates the process and ensures you can always backup an unlimited amount of data that can not be lost to theft, fire or father time. 

    If you're reading this, you're most likely already a Carbonite subscriber. But if you're also using CDs and DVDs to backup, make sure you’re double backed up and, as the researchers suggest, you're "spreading digital data rather than keeping it all archived in one place."

    -Alison

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  • Carbonite CEO David Friend Named Entrepreneur Of The Year

    Congratulations to our CEO, David Friend, who was named the E&Y Entrepreneur of the Year for New England in the Emerging Technology – consumer and small business category. Dave was awarded this honor last night at a black tie gala at Boston’s Renaisance Waterfront Hotel.

    Dave now moves on to the National competition which culminates with an awards ceremony in November in Palm Springs. In his acceptance speech, Dave singled out Jeff Flowers, Carbonite’s CTO and Dave’s business partner for over 30 years, as the person whose technical brilliance made this award possible.

    We’ve all experienced Dave’s passion for Carbonite. Carbonite is Dave’s sixth company over a span of nearly 40 years. Those of us who know Dave and have had the privilege of working with him realize that he neither needs or nor seeks the kind of recognition that was awarded him last night. The E&Y Entrepreneurship award is certainly the most prestigious award an entrepreneur can win, and even though we almost had to drag Dave to this competition, we’re very proud that he won. After all the companies he’s founded, all the jobs he’s created, and all the great products he’s introduced to the world, we’re really pleased to see him get the recognition he so deserves.

    So congratulations, Dave. We proud of Carbonite and we’re proud of you as our leader.

    -Alison

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  • Best Places to Work Update: Carbonite is #6!

    In a previous post, Dave mentioned that the Boston Business Journal named Carbonite one of the top 60 companies to work for in Massachusetts. At an awards breakfast on Friday morning, the 60 companies were ranked in three categories, and I'm happy to announce that Carbonite was ranked No. 6 in the midsize category. Carbonite was one of 440 companies considered for this highly-coveted recognition.

    The honor highlights Carbonite's achievements in creating a positive work environment that attracts and retains employees through a combination of employee satisfaction, working conditions and company culture. Carbonite's entire workforce was surveyed on these attributes throughout the spring and the results were analyzed and scored to rank the best and brightest places of employment throughout the Boston region.

    We've had fantastic journey throughout the first half of the year with our Carbonite Pro and iPhone and BlackBerry smartphone app launches, and we appreciate the contributions and dedication from every employee here at Carbonite. We're proud of the team's accomplishments and are delighted our hard work is recognized through the positive environment we've established at Carbonite. Congratulations to all of the Best Places to Work recipients featured in the June 11 edition of the Boston Business Journal!

     

    Alison

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  • World Cup Twitter Competition – Tweet to Win

    It may have escaped your notice, but the FIFA World Cup is almost upon us. We're big fans here at Carbonite, especially of the goal keepers. Why is this? Because we're both all about saving. Goal keepers save shots on goal, we save people's data.

    During World Cup, we're running a Twitter competition asking you to guess how many goals will be saved during selected World Cup matches. One lucky winner will win a brand new 16GB Wifi iPad, worth $629 (£429.00), and 12 entrants will win a full year subscription to Carbonite, worth $54.95 (£41.95) each.

    To enter all you need to do is watch out for World Cup tweets from @carbonite and RT with your guess of the number of saves for each match. For example, when you see this tweet:

    • World Cup competition: Round One England vs USA [how many shots saved?] RT for chance to win an iPad and Carbonite online backup #WC2010

    You need to retweet with:

    • RT @carbonite World Cup competition: Round One England vs USA [3 saves] RT for chance to win an iPad and Carbonite online backup #WC2010

    As soon as you tweet, you'll be entered into the competition. You can tweet a guess for as many matches as you like, but only one guess per match per user will be counted. Winners will be selected at random from entries with correct guesses. Any guesses after kick-off will not count.

    We'll be running the competition on the below matches. Keep an eye for our tweets before each match and make sure you enter!

    • ROUND 1 - England Vs USA (12th June 2010)
      Stat: Total Shots on Target Saved
    • ROUND 2 - Slovenia Vs USA (18th June 2010)
      Stat: Total Shots on Target Saved

    • ROUND 3 - England Vs Algeria (18th June 2010)
      Stat: Total Shots on Target Saved

    • ROUND 4 - Slovenia Vs England (23rd June 2010)
      Stat: Total Shots on Target Saved

    • ROUND 5 - USA VS Algeria (23rd June 2010)
      Stat: Total Shots on Target Saved

    • ROUND OF 16: 1C Vs 2D (26th June 2010)
      Stat: Total Shots on Target Saved

    • ROUND OF 16: 1D Vs 2C (27th June 2010)
      Stat: Total Shots on Target Saved

    • QUARTER FINAL: W49 Vs W50 (2nd July 2010)
      Stat: Total Shots on Target Saved

    • QUARTER FINAL: W52 Vs W51 (3rd July 2010)
      Stat: Total Shots on Target Saved

    • SEMI FINAL: W58 Vs W57 (6th July 2010)
      Stat: Total Shots on Target Saved

    • SEMI FINAL: W59 Vs W60 (7th July 2010)
      Stat: Total Shots on Target Saved

    • FINAL: (11th July 2010)
      Stat: Total Shots on Target Saved

    Winners notified after each match. The lucky iPad winner will be chosen at random from all correct entries and notified after the World Cup final on July 11th 2010.

    View the full terms and conditions.

    Alison

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  • Carbonite named one of the top 60 places to work in Boston

    The Boston Business Journal recently released this year's list of the best places to work. And I'm happy to announce that Carbonite made the list! There were over 400 companies nominated for this honor and the list of the top 60 companies was determined based partly on employee surveys. Carbonite and the other 19 midsized companies will be ranked in order and then honored at a breakfast event on June 11th at the Seaport Hotel & World Trade Center.

    I can't tell you how pleased I am that Carbonite has received this honor. There are a lot of smart, hard-working and innovative people who have helped make Carbonite a tremendous success. Our rapid growth as a company has challenged our employees and given them opportunities to do things they've never done before. They've risen to the occasion time and time again and I am very proud of the things they've accomplished. It feels good to know that they enjoy working for Carbonite and take pride in this company. Every employee we have contributes to making Carbonite one of the best places to work in Boston.

    Dave
    CEO, Carbonite

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