"Our customers need anytime access to information that we provide. If we were to lose the ability to give that to them because of data loss, we'd basically be losing our entire business."
Thompson founded Gilbert, Arizona-based PropertyLogix, a firm that tracks commercial properties about to go into foreclosure or default. Subscribers to the company's daily email updates depend on PropertyLogix to give them an advantage in the real estate marketplace.
When Thompson took a good look at the company's backup strategy – putting new data on external hard drives every two weeks – he knew they needed a more powerful solution for backup reliability.
Just Getting By
Before using Carbonite, PropertyLogix's approach to backup was somewhat scattershot, Thompson admits. The company had only purchased the external drives because they were on sale at a local large retailer; previous to that, no backup had been performed.
"We were just confident that nothing would ever happen to our data," he says. "That's a pretty naive way to operate, and in reality, we were just lucky that nothing happened."
Finding a Stronger Approach
Thompson found out about Carbonite while out one day on his daily run. Listening to a podcast sponsored by the company led him to do some research on the advantages of online backup. He was attracted by the affordability, ease of use, and backup reliability of Carbonite. When he found out that Carbonite also offered a free trial, he signed up.