Carbonite and its wide network of active resellers are singing a Dylan-esque tune this week, following the recent rollout of a brand new partner program. Times, they are a changin’ and if you’re among Carbonite’s 8,200 partner base, you are in for a treat.
The new initiative arrives on the heels of upward momentum for Carbonite’s and its channel partners. In 2015, Carbonite not only made significant updates to all of its product lines, but also enhanced its partner program with additional tools, training and support to help partners expand their cloud backup and recovery portfolios.
Now, channel partners can look forward to an even easier way of working with Carbonite, thanks to additional resources designed to help them increase profits. Carbonite is empowering its community of resellers to expand their sales reach within the small to midsize business market.
A few new features of the Carbonite Partner program include:
- No barrier to entry. Carbonite removed the revenue and deal-registration gates to foster a collaborative partner environment.
- Leveled playing field. Carbonite flattened the discount structure to give everyone a fair chance at success and remove in-channel conflict.
- Greater profitability from business products. Streamlining the tiers down to “basic” and “premier” and offering incumbent renewal protection creates clear messaging and more margin-rich opportunities for partners.
This program simplification will enable Carbonite to focus less on quantity and more on quality of its channel relationships. In turn, its partners will have more resources at their disposal to meet customer needs. Ultimately, these updates represent Carbonite’s broader corporate strategy to drive more growth in the midsize market. Chris Doggett, Carbonite’s SVP of Global Sales, recently explained this to Channel Partners:
“We’ve had a lot of success with strong growth in our business products segment, and the biggest growth driver for us in terms of business products has been the channel," he said. “The change that we’re talking about is really for traditional resellers, specifically VARs, national resellers and distributors. We really felt it was the appropriate time for us to make changes to the program to reflect the broader lineup of products and also to provide some improvements for our partner base."
The program has already received early praise from CRN, which gave Carbonite a 5-star rating in its prominent Partner Program Guide 2016. With these changes afoot, the partner community is poised for more growth opportunities ahead.