4 Principles for Saving on Data Protection and Data Security

From fake anti-malware sites named for the virus (see below), to phony tracker apps that actually stalk users, to Netflix and Disney+ phishing scams that steal login data by taking advantage of a coronavirus-induced “streaming boom,” cybercriminals are getting crafty with COVID-19.

Threat analysts at fellow OpentText company Webroot have been tracking the rise in registered domain names with names including “covid,” corona,” and “coronavirus” since the outbreak began, finding that 2 percent of the more than 20 thousand newly registered domains containing those terms are malicious in nature. Files marked malicious that included the word “Zoom” grew more than 2,000 percent.

These threats have coincided with an economic downturn that’s brought about fear, uncertainty, and the need to cut costs. Depending on the shape the recovery takes, we could be living with these unfortunate realities for some time. That means cybersecurity spending will inevitably be considered for the chopping block within many organizations. This is a bad idea for the reasons listed above and a great many more.

What’s needed, instead, is a greater investment in data protection and data security. As the World Economic Forum stated in an article entitled "Why cybersecurity matters more than ever during the coronavirus pandemic," cybercrime flourishes during times of fear and uncertainty. We’re also spending more time online and relying on digital productivity tools as much as ever.

"Pressure will mount on business leaders to take action to cut costs and security spend may be highlighted for reduction," say's Webroot Sr. Director of Product Nick Emanuel. "However, the economics here are clear—cybercriminals are not cutting their budgets and are waiting to exploit weaknesses.”

And if organizations decide to preserve their remote workforces in order to promote employee safety and cut facility costs, as many tech companies are already doing, the cybersecurity landscape could be altered permanently.

“With the unprecedented shift from office to working from anywhere, it’s crucial that businesses review their remote working policies for data protection as well as security and be prepared for the variety of different work environments,” said Emanuel.

Cybersecurity in a Strange New World

So, what can you do to enhance cybersecurity for your business or clients? Rather than dropping products or sacrificing protection, develop a laser focus on these four principles:

1. Automation—Companies must consider how AI and machine learning can assist with cybersecurity tasks. Adoption of these technologies is already high, but understanding remains low. When used effectively, they can reduce the need for high-paying, talent-scarce positions, freeing up the talent you do have to think strategically about larger business issues. Automated backup for businesses also reduces workload and guards against data loss, which can be costly in terms of loss productivity and potential fines.
2. Education—Phishing is still the largest single source of data breaches, according to the latest Verizon Data Breach Investigation Report. Again, this is a quick way for malicious actors to install ransomware or to gain access to sensitive information, leading to downtime and fines. Luckily, users can be taught with some reliability to spot phishing attacks. Webroot’s research has found that, with ongoing training with a phishing simulator, click rates for phishing attacks can be reduced by more than 85%.
3. Insurance—Data breaches are existential threats for many small and mid-sized businesses (SMBs). According to IBM, data breaches for organization between 500 and 1,000 cost an average of $2.65 million. Normally, organizations would hedge against such astronomical threats. Cybersecurity shouldn’t be any different. The U.S. Cybersecurity & Infrastructure Security Agency (CISA) recommends cybersecurity insurance both as a means of promoting additional protection in exchange for more coverage and encouraging best practices for better premium rates.
4. Investment—Finally, businesses should invest wisely in their cyber resilience. This can be thought of as a holistic approach to cyber wellness that allows an organization to remain on its feet, even in the face of serious threats. Data security and data protection are essential components of cyber resilience. Data security entails endpoint security, sure, but also DNS filtering and security training for protection at the network and user levels. Data protection entails automated, encrypted backup and recovery for endpoints and servers to defend against ransomware, hardware failure, and device loss or theft. Together, these elements of cyber resilience reduce the likelihood of any one cyber setback being catastrophic for your business or clients.

MSPs and SMBs, rather than cutting costs by sacrificing their cybersecurity, should look to enhance it. While some of these steps may seem aimed at companies in a growth phase, they can actually improve the bottom line over the long run. After all, the costs of preparation pale in comparison to the cost of a breach.