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Article · Apr 3, 2024

SMB Data Security

SMB Rockstars: Securing Your Data Imagine this: You've built your small business from the ground up, pouring your heart and soul into every interaction. And then you wake up one morning to a malware outbreak or a system failure that puts your business and customer data at risk. It's a nightmare scenario. And, unfortunately, it's a common one: 73% of US SMBs reported a cyber-attack in 2023 with the grim reality that employee and customer data were the prime targets.

SMB Rockstars: Securing Your Data

Imagine this: You've built your small business from the ground up, pouring your heart and soul into every interaction. And then you wake up one morning to a malware outbreak or a system failure that puts your business and customer data at risk. It's a nightmare scenario. And, unfortunately, it's a common one:

73% of US SMBs reported a cyber-attack in 2023 with the grim reality that employee and customer data were the prime targets.1

As if that isn’t enough cause for concern, safeguarding your data goes beyond just defending against cyber threats. There are other factors to navigate too:

  • Human error
    Even the most well-intentioned employees can inadvertently wreak havoc with a misplaced click, leading to accidental deletion or mishandling of critical data.
  • Malicious insiders
    Whether it's the work of bad actors or disgruntled employees, the threat of insiders removing sensitive data looms large.
  • Outages and natural disasters
    From power outages to floods, the risk of downtime and data loss due to natural disasters is ever-present.
  • Compliance obligations
    For businesses where compliance applies, like GDPR or HIPAA, it’s important to stay on the right side of regulatory requirements. It's not just about avoiding fines. It's also about keeping the trust of your customers intact.

 

What's your #1 strategy to easily protect your critical data?

Now that you're well aware of the risks, let's not leave you in suspense about the tried and true method for protecting your valuable data: adopt a reliable data backup and recovery solution like Carbonite. This isn't just a tool — it's your lifeline in the face of data risks.

Data backups offer a safety net to ensure your critical data remains safe and accessible. By implementing a robust backup and recovery solution, you not only safeguard your business against data loss but also position yourself to thrive in the midst of uncertainty.

Whether your data resides snugly within SaaS applications or spans across a mix of physical, virtual, and cloud-based systems, your backup solution should be a perfect fit to support your requirements. Make sure your backup solution checks all these boxes:

  • Automatically backs up your data to a secure cloud storage
  • Encrypts your data at rest and in transit for secure transfers
  • Supports storage for all your file types
  • Instantly recovers your data and entire systems so you don’t experience business downtime

 

Spotlight

Whether your business is large or small, Carbonite has a cloud backup service that's a perfect fit for you.

Carbonite offers a comprehensive set of products to reduce risk, preserve trust, contain disruption, and make your business cyber strong.

Unveiling the perks — Why data backup and recovery is a vital business ally

From peace of mind to operational efficiency, embracing automated cloud data backups safeguards your vital data and also propels you towards cybersecurity success. Here are a few ways your organization will benefit from having a data backup and recovery solution like Carbonite in place:

1. Enhance data protection
Keep your valuable business data safe from harm's way with stronger, more reliable protection measures.

2. Avoid business downtime
Bounce back swiftly from any disasters that come your way with easy data recovery that ensures your business stays afloat and doesn’t miss a beat.

3. Gain hassle-free automation
Say goodbye to the headache of unreliable manual backups. With an automated backup tool doing the heavy lifting, you gain consistent and dependable data security without the hassle.

4. Save on expenses
Bypass the frustrations of costly data loss recovery efforts, legal fees, and customer turnover, and potential compliance fines.

5. Gain a competitive edge
Set your business apart from the rest by prioritizing data security and reliability. This helps build a quality brand — one that's recognized as a dependable, forward-thinking industry leader.

6. Defend against cyber threats
Bolster your defenses against ransomware and malware attacks, protecting your business from potential extortion and the nightmare of data theft.

7. Preserve your brand trust
Safeguard your hard-earned reputation by ensuring the security and integrity of your data. This helps earn customer trust and loyalty and gives you a leg up in the market.

By embracing robust data backup and recovery solutions, you're not just protecting your data, you're strengthening your business for the challenges of tomorrow. Remember that the key to successful data security lies in your ability to adapt, innovate, and protect what matters most.

With the right data backup and recovery tool at your disposal, you're not just surviving — you're thriving, one backup at a time.

Learn more about data backup and recovery

1 InfoSec Magazine. Small Businesses Suffer Record Number of Cyber-Attacks. 2023.

Author

Nicole Beaudoin

Nicole Beaudoin

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